Ed Hardy launches OmniPeace
February-11-2010
NW Style
Fans of Christian Audigier's tattoo-inspired designs will have even more of a reason to buy up big, with the launch of the Ed Hardy OmniPeace Collection. Working with with OmniPeace through BuildOn and Millennium Promise, Ed Hardy is raising funds to help eradicate extreme poverty in Africa by 2025.
Christian Audigier has designed speciality T-shirts with an original tattoo artwork by Don Ed Hardy, intergrated with the iconic OmniPeace African logo. The symbolism is clear: despite struggle, one can still manifest beauty, peace and hope throughout.
25 per cent of profits from these limited-edition T-shirts will be donated to build schools and facilities in Africa.
Look out for celebrities such as David Beckham, Eva Longoria, Zac Efron, Jessica Alba and Gwen Stefani who have already pledged their support behind this worthy cause.